What action might TDLR take against a license holder who makes deceptive advertising claims?

The Texas Department of Licensing and Regulation (TDLR) takes deceptive advertising very seriously, as it can mislead consumers, undermine the integrity of the profession, and violate regulations set forth for licensed cosmetologists. If a license holder is found to be making deceptive claims in their advertising, one of the primary actions TDLR can take is to suspend or revoke the individual's license.

This approach serves as a disciplinary measure to protect the public and maintain high standards within the cosmetology industry. By suspending or revoking a license, TDLR not only penalizes the individual for misleading practices but also reinforces the importance of honesty and transparency in advertising within the profession. This contributes to consumer trust and safety, which are vital components in maintaining professional standards.

While other options may suggest less severe consequences, they do not align with the seriousness of deceptive advertising violations. TDLR's focus is on upholding the laws and standards governing the practice, thereby ensuring that all licensed professionals adhere to ethical marketing practices.