What is the primary goal of makeup?

The primary goal of makeup is to enhance natural beauty. This concept emphasizes that makeup should be used to accentuate and highlight an individual's best features rather than completely alter their appearance or mask their skin. By enhancing attributes like eye shape, skin tone, or facial structure, makeup can boost confidence and promote a more radiant version of oneself. This approach fosters a positive self-image and allows individuals to express themselves while still looking authentic.

While covering imperfections, following fashion trends, and making a statement may also be aspects of makeup application, they are often secondary to the overall aim of enhancing one's innate beauty. Enhancing natural beauty ensures that the makeup complements rather than overshadows the unique characteristics of a person's face, making it the fundamental objective of makeup artistry.