What type of products typically contain humectants?

Humectants are ingredients that draw moisture from the environment into the skin, helping to maintain hydration levels. They are particularly prominent in moisturizers, which are designed specifically to hydrate and soften the skin. In the context of skincare, moisturizers use humectants to create a protective barrier that retains water, making the skin appear plumper and more supple.

While serums may also contain humectants, their primary role is often to deliver concentrated active ingredients, so they do not specialize in providing moisture to the same extent that moisturizers do. Exfoliants, on the other hand, focus on removing dead skin cells and may not include humectants as a primary ingredient. Makeup products typically provide coverage and color to the skin but are not primarily designed for hydration, although some may include moisturizing ingredients. Thus, moisturizers stand out as the primary product type that utilizes humectants to achieve their main goal of hydrating the skin effectively.