Why should you avoid lifting the client's skin during makeup application?

Avoiding lifting the client's skin during makeup application is important primarily because it can change the look once the skin is released. When the skin is pulled or stretched, it alters the placement and blend of makeup products. Once you let go, the skin returns to its natural position, which can result in uneven or unflattering makeup appearance and possibly lead to lines or gaps that weren't present when the skin was taut.

Maintaining the natural texture and position of the skin ensures that the makeup will appear more seamless and natural once the application is complete. This understanding is essential for anyone in cosmetology, as it directly impacts the quality of the final makeup look.